The world is very complicated as well as easy. It is also like a website. Today I am going to explain the SEO guide for beginners in simple terms.
Well, estimate how many blog posts users publish per day.
Amount may surprise you.
It is about 2 Million. It is only of WordPress if we count all the blog posts the amount will be so much more.
The question is raised as to how this is happening at the top of Google.
How it gets indexed on top of Google.
This is the magic of SEO.
You probably know that SEO refers to search engine optimization.
You can raise questions. Is SEO an Art? What is SEO design? Is SEO a kind of skills in a writing article?
The answer above all queries is yes.
Let’s dive in the depth.
SEO stand for Search Engine Optimization. Well, This SEO guide will very helpful for beginners.
Concept: SEO is the process of optimizing your online content indicating that it is well qualitative for Google so that content on search engines can get top position on particular keywords.
Doing SEO gives you a ranking for your content on a particular keyword.
There are some key aspects of SEO that make your content suitable for Google’s ranking such as keywords, content, on-page SEO, page SEO, links, and more.
You searched for a specific topic on Google. About 90% of users search Google for better search results.
The website that tops the page Is due to SEO.
As I mentioned earlier, SEO is the process of optimizing your online content. For example, you have article 6 ways to write astounding blog post. Whenever someone searches on this particular key word or subject, you want your article to come at the top of the place.
This is possible through SEO and you know that ranking is like some part of your success in the online arena.
If you want rankings then SEO is very essential for your article. This is similar to the best performance in a special competition to win.
There is a mention of win ranking here. And you can get it only through SEO.
Let me tell you a little more about SEO.
Well. Your article is on the top page or second on whatever page.
Before knowing the SEO guide for beginners you need to know how the search engine actually works.
How does the search engine work?
Search engines like Google, Bing, Yahoo and have algorithms to give the rank for certain keywords on the website.
Google specifically works to rank a website in 3 major ways.
Search engineland did the best job in their article where they had explained it very clearly as well as in simple terms.
WHITE HAT SEO
White Hat SEO gives you positive results in search engines in the long run. It works within google SEO policy.
This works well for the website.
The main reason for this is that in the long run a positive result is found in the search engines, it focuses on the human audience first to get the right information about a certain keyword.
White Hat SEO is the way to build a sustainable online business.
If you do white hat SEO then it is very good for your website in the future.
Here is what it involves,
- Relevant content
- Well labeled images
- Relevant links and references
- Well-established grammar with good spelling and sentences
- Unique and relevant page title
As the number one search engine, Google is visited by billions of people per day, and each visit presents the possibility of your site being searched by a new user.
You should definitely use white hats to create a good, sustainable website for long term as well as an online business.
Black hat SEO
Black hat SEO is completely opposite to white hat SEO as well as google’s SEO policy.
Some websites do this type of SEO to make a few hundred dollars quickly. This type of website does not take long to be spammed or banned by search engines.
It will give some positive results at first but later it will show negative results for your website.
Black Hat SEO includes,
- Duplicate content
- Stuffed keywords
- link from website which is not relevant
- Invisible text
- non relevant images
Black Hat SEO focuses only on search engines to rank their website on the page. It does not focus on the human audience.
Those websites have made headlines along with copied meta descriptions.
If you want to rank for the long term then this is good for your website as a whole, just skip the black hat.
Grey hat SEO
You can take the gray hat SEO as a combination of white hat and black hat SEO.
It is basically using White Hat techniques to a level where it is going to become the Black Hat SEO techniques.
For example:- Suppose there is a link building. Link building comes under a white hat – SEO that loves search engines.
But link spamming comes under Black Hat SEO – which search engines hate. Therefore, Gray Hat SEO will be creating lots of links and will stop just before the link comes under spamming.
Likewise with Keyword.
A good number of keywords is good for SEO, but filling in too many keywords is bad for SEO . Which is called Black Hat SEO. Gray Hat SEO is only finding the right amount of balance between these two SEO.
Gray hat SEO is a negative sign for your site because it really depends on which side you are leaning more towards.
This is mandatory the grey hat SEO guide needs to be cleared for beginners.
This is a negative sign if you are on the black hat side. When you are avoiding this black and using white, you are getting good.
Concept: On-page SEO and off-page SEO
You know about white hat SEO is responding to you as a positive result.
But you do not have to show google just by writing the article.
It has to be well established.
What do I mean by that?
There are two broad categories on-page SEO and off-page SEO.
Explanation: Off-page SEO
On-page, SEO shows the qualitative and quantitative look of your article directly to Google which you try to optimize such as headlines, keywords, content, and more.
On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning back-links from other websites.
Let us take an example of a home competition.
There is a Home competition which will have the best design and useful house to be announced as the winner.
Your house is clean and nice from the inside but no one will come to inspect your house if you have a faux door or garden.
Similar to your article if your article page is not optimization with SEO, no one will want to come to read your article when it is not optimized on the page.
Explanation : On page SEO
You have a well-gardened and clean, setup entry gate.
Wherever you look outside it looks similar and beautiful.
But, if your living room reminds your guests of a war zone.
When visitors run away from your website fast, consider it a bounce rate.
#Bounce rate :The number of visitors who leave your site immediately.
Higher bounce rates lower your website’s ranking on search engines.
This is why you need to do well on-page SEO and off-page SEO with the article.
This is mandatory the difference between on-page and off-page SEO guide needs to be cleared for beginners.
Let us study the first On-page SEO.
ON PAGE SEO
Now you are clear about the concept of On-page SEO and off-page SEO.
Under on-page SEO you need to consider some bullet points.
On-page SEO is also known as On-site SEO.
It refers to the practice of optimizing your website or an article to improve the search ranking of organic search traffic from search engines.
You have probably read in my old blog post which I have definitely mentioned.
Bill gates said,
“Content is King”.
Google always tries to give its best performance on the search engine that you have searched for.
This is the service of Google.
You do some searches on search engines and it brings some great results to you that show the top websites that provide your answers.
This website is ranked at the top because it has the best content for a certain keyword on the web.
Keywords are a very essential and prominent aspect of SEO.
Keywords are the main words of people searching in search engines.
Definition :As a keyword or focus keyword, some call it, is a term that describes the content to you.
If you have added some valuable keywords to your article then it is good for your website, because when people search this certain keyword will move your article to the first position for the particular keyword in the search engine.
You will get tons of traffic from search engines for certain keywords.
That will be organic search traffic not paid.
I have discussed in my previous blog the important of keyword in search engine.
In this article, I have also discussed how to find valuable and right keywords for your article in less than an hour.
This is a simple strategy for keywords.
You have chosen the right keyword which has resulted in ranking on your search engine but people will definitely come to your website.
Is it necessary?
They will only visit websites that have some cute or catchy titles that create some craziness in readers’ mind to read.
They have to click on the link yet they may or may not find some valuable content.
I have discussed some suggestions in my previous blog.
The magazine is brought by their headline which attracts the customer in the shopping mall.
When you are going to publish a new blog post it is time to spend some time in HTML tags.
You do not need any coding or programming skills to write such tags.
Just install the Yoast SEO plugin on your WordPress site.
For your kind information let me tell you that Khan Academy and Code Academy are doing a good job providing some of the best knowledge about coding and programming.
I am thankful to them.
- Title: How to show your article in search engine.
- Meta description: This is brief information about the blog.
- Image: The picture says a thousand words. Therefore you should include some images in your blog as it helps to understand the concept easily.
Tip : To know more about SEO friendly blog post image read my article in simple words.
Let’s move the Off-Page SEO forward.
OFF PAGE SEO
It is mandatory to optimize your website with off-page SEO.
Well as you know I am explaining some top SEO guide for beginners.
Off-page SEO focuses on techniques that help a website feature at the top of search results. You cannot implement these techniques directly on your website with on-page and technical SEO.
There are some major parts that come under off-page SEO.
Let us take some brief information.
DA is the main part of off-page SEO because your authority tell the how much qualitative and quantitative domain is yours.
Domain Authority Scale 0 – 100 in scale.
The higher the domain authority, the more likely you will get back-links.
Know your website domain authority for free, Here.
This is known as a back-link to you when an external link is coming to your link.
Backlinks still play an important role in Google search rankings.
Google also ranks your website for a fixed keyword base based on your website’s back-links.
#External links : A hyperlink from another website.
Remember the last website took at least half a minute to load. This should not happen to your website because your page speed is the first impression of your website.
The longer it takes to load a certain page that creates a question in the reader’s mind about your content.
Will the information on this website help me?
The fast Page Speed is better for you.
A well-known page speed checker tool to my knowledge is Page speed Insights.
If people click on the back button without seeing a single page of your website, it will increase your bounce rate.
The visitor leaves your site without a second known as bounce rate.
The Higher the sharing the better chance to get ranking.
A higher bounce rate is bad for your website. Because those websites generally did not get back-links.
In this blog post, I have discussed the top major SEO guide for beginners.
SEO stands for Search Engine Optimization which tells google how your website qualitative and quantitative for getting ranking on the search engine.
In short, SEO is a practice of optimizing your online content to get the top position in Google search rankings so that your website gets organic search traffic.
There are two broad categories of SEO On-page SEO and Off-page SEO.
Both on-page and off-page are very necessary to optimize for ranking on any type of search ranking.
Your article title, meta description, keywords, content, page speed, back-link, domain authority are key aspects of SEO.
White hat SEO and black hat SEO are also known as the SEO part. Where white hat SEO is considered positive for your website because it does not contain duplicate content and stuffing keywords.
This is completely natural from your knowledge.
Black hat SEO is considered a negative result for your site because people are doing this type of SEO to earn a few hundred dollars online fast, but in reality, such a website is banned by Google.
I would recommend you to follow white hat SEO.
I hope this article makes no confusion in your mind if you have just left a comment with your doubt.
Thank you for reading.